Local SEO Services
Is your website working hard for you like the other resources in your business? Do you know what you expect from your business website?
Why should you care about Local SEO Services?
Most businesses spend hours creating a website or pay £1,000s to have one created. They look fantastic and tell a great story about the company and what they do.
Some web designers even know how to make the website ‘SEO friendly’. They configure the basics so that the search engines can read the site and gather data easily.
And then the website sits there. And nobody visits. It’s a very sad story.
The business owner assumes that a website doesn’t work for their business. They continue to spend money on traditional media or ‘invest’ in social media.
What these business owners really need is Local Search Engine Optimisation (Local SEO).
What are Local SEO Services?
The internet is a marvellous thing. It allows your website to target anyone, anywhere in the world.
In reality, the majority of websites do not target anyone. They are created as an online brochure. They talk about how great the business is and maybe what areas they serve.
But they have not been created with their intended audience in mind. These are the people in their area that are already searching the internet for the services and products they offer.
Let me say that again.
There are already people searching for the products and services you offer.
So it makes sense to have a website that will attract those people. And you do that by telling the search engines that your website is a relevant, authoritative and popular source of information on the topic.
For example. If you are an underwater basket weaving trainer in Plano Texas, you want your website to appear in search results when people are looking for underwater basket weaving courses in Plano Texas.
How a Local SEO Company can help
But…how do you know what people are searching for? Well, Google and Bing kindly share data on what phrases people are typing into search.
This is called “Keyword Research” and is the first step in any local SEO services campaign. It involves getting to know your business and what you want to achieve. E.g. More customers or better brand awareness?
Popular Products and Services
This information can then be matched against what people are already typing into Google, Bing and Yahoo. These search phrases are called Keywords by SEO professionals. These keywords are how people find your products and local service.
Now you know what people are searching for, you can update your website to be as relevant as possible for these keywords. And because the keywords were based upon your business, the people clicking through to your website are likely to want what you offer.
Now, the other, more critical, aspect of Local SEO is Maps!
Ready to Take Your Business to the Next Level?
Can your customers find you?
Did you know that over half of searches are now made on a mobile device?
And that Google orders the search results based on the location of the searcher?
The top of the search results is often a map with 3 business listings. This is known by SEOs as the “Map Pack” (or “Three Pack” or “Snack Pack”).
It is the ultimate place for a local business to appear as over 60% of clicks go to these three businesses.
Locally Famous Business
I guess you now want to know how to get there? Well, to start with, you need to have registered and verified your business with Google (using Google My Business).
Then you need to convince Google that your business is the most relevant for the search. Both in terms of search phrase and geographical location.
Oh, and that your business is legitimate and popular.
You do this by getting listed in many high quality and relevant business directories (these are known as “Citations“). You also get exposure on social media sites like Facebook and Twitter. Basically, you want Google to see your brand name out there.
It’s not just Google Maps
Microsoft’s Bing also has a business directory, called Places. It runs on the same principle as Google My Business. This is a good place to be as many voice assistants use Bing for their search engine (e.g. all Windows PCs, Amazon Alexa etc).
Apple also has it’s own Maps and you need to be included here too if you want to appear in Siri’s results.
So, put simply, Local SEO is the process of optimising your website to ensure the search engines know what products and services you offer and where you offer them.
Why should you care?
“OK, I can see that having an optimised website will help with the search engines. I can see that being listed top in Maps puts me ahead of my competitors.
But are there really that many people out there using search?”
The simple answer is Yes! Local SEO Services are designed to help you get your company in front of these eager buyers.
Here are a few statistics demonstrating why search, and particularly mobile search, is so important for Local Businesses.
The Latest SEO News
Search Engine Land
- Google’s local ads tips for the back-to-school shopping season
- Did Google admit it uses click data for search? Not really.; Friday’s daily brief
- Display & Video 360 gets new frequency and reach metrics
- Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
- Google now limits one ClaimReview element per page